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In modern football, building the right squad is the single most critical factor for a club’s success. However, transfer decisions remain a complex challenge, where intuition must be carefully balanced against rising costs and financial risks. For today’s decision-makers, the main issue is no longer a lack of data, but an overload of information: hundreds of “interesting” KPIs that often create noise rather than clarity.

Enter SquadAssist, the startup bringing a concrete, predictive, data-driven approach to scouting dynamics and financial squad management.

From Intuition to Scientific Precision: Sportive ROI vs Financial ROI

SquadAssist has developed an analytical platform that goes beyond traditional statistical reports, predicting the actual added value a specific player would bring to a specific club.

The technology allows sports organizations to evaluate two key performance metrics:

  • Sportive ROI (On-Field Value): Projected performance and technical contribution on the pitch.
  • Financial ROI (Future Transfer Fee): Estimated future resale value of the player to ensure long-term financial sustainability.

This clear cost-benefit analysis enables sporting directors and executive management to weigh on-field benefits directly against the total financial commitment of a deal, drastically reducing investment risk and streamlining decision-making.

From SFS ExtraTime to Operational Partnerships

SquadAssist’s growth trajectory highlights how the Social Football Summit network serves as a key accelerator for emerging sports tech companies.

Following its participation in SFS ExtraTime 2025, the startup saw a significant boost in visibility across major innovation-focused industry contexts. This momentum reached its natural milestone in 2026, as the platform moved from preliminary testing to permanent adoption by several industry players, establishing long-term operational partnerships.

Setting a New Standard for Football Governance

SquadAssist goes beyond delivering raw data—it supports clubs with a background rooted in top-tier management consulting to turn complexity into successful strategic decisions.

Watching innovative companies like SquadAssist grow and consolidate within the industry reinforces the core mission of the SFS network: providing a space where technological innovation meets the business of sport to shape the future of football together.

In modern football, building the right squad is the single most critical factor for a club’s success. However, transfer decisions remain a complex challenge, where intuition must be carefully balanced against rising costs and financial risks. For today’s decision-makers, the main issue is no longer a lack of data, but an overload of information: hundreds of "interesting" KPIs that often create noise rather than clarity. Enter SquadAssist, the startup bringing a concrete, predictive, data-driven approach to scouting dynamics and financial squad

From 3D player models to 500Hz smart connected balls. In less than two weeks, the tournament set to revolutionize the Football Industry kicks off The countdown is almost over. In less than two weeks, on June 11, the most futuristic and technologically advanced World Cup in history will kick off across Canada, the United States, and Mexico. FIFA has officially opened the doors to the third millennium of global football, introducing a suite of innovations designed to redefine not only on-pitch

Football is no longer just a sport, but a complex ecosystem fueled by data, technology, and a constant quest for engagement. The real frontier of economic growth and the fan experience today lies at the intersection of Media, IT, and Telco. In view of the Social Football Summit 2025, we had the honor of delving into these dynamics with Alessandro Cavicchia, Deputy & Head of Business Development in the Media-IT-Telco Area at Kineton, a leading company that is charting the course

Veo returns to the Social Football Summit (SFS) for its second official participation, confirming its position as one of the most innovative partners at the intersection of sport and technology. Born in Denmark with the mission to democratize high-level sports analysis, Veo has revolutionized the way amateur and youth teams record and analyze their matches. The core of their offering is an AI-powered camera that autonomously records sporting events without the need for an operator. Last year, Veo told us

Giuseppe Totaro and Rasoul Abdulzahra are two referees ready to revolutionize one of the most controversial categories, often at the center of debates and headlines in major media. We at SFS know them well: they were awarded during the 2022 startup competition when their creativity and innovative vision already stood out. Today, the spotlight is on them again, thanks to Ref House, an ambitious project now close to its big launch. We reached out to Giuseppe, who gave us an

The Changing World of Football Transfers Data Intervention, one of the most anticipated panels of the seventh edition of the SFS, offered an illuminating insight into the impact that artificial intelligence (AI) and data analysis are having on football, particularly in scouting and transfer processes. Some of the industry’s leading experts took the stage: Cenk Ergun, former Sporting Director of Galatasaray, Nicola Innocentin, CEO of Global Football Service, K. Tarkan Batgun, CEO of Comparisonator, and Steven Vanharen, Technical and Sporting Director

On the first day of the Summit, several experts and professionals specializing in artificial intelligence analyzed and delved into the role it will play in the football industry. Hosted by lawyer Luca Pardo, the panel featured Valeria Portale (Researcher, School of Management, Politecnico di Milano), Geo Ceccarelli (Chief Information Officer, Marimo), Edoardo Degli Innocenti (CIO, Kama Sport), and Paolo Capitelli (Communities of Practice Director, Reply). The use of data in football dates back to the era of Arrigo Sacchi’s AC Milan,

Born in the fall of 2015 after a father's disappointment at not seeing his son score, Veo will be a key partner at the seventh edition of the Social Football Summit, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. On this occasion, Riccardo Mele, the market manager of Veo's Italian branch, shared with us the story of one of the most intriguing companies in the sports tech industry. Based in Denmark, with Copenhagen serving as both

The technological development of recent years, and the increasingly prominent role of artificial intelligence, have gradually impacted the football industry as well. This will be one of the main topics at the Social Football Summit 2024, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. The panel will feature Infront (a partner in past editions as well) and Reply, an Italian consulting firm specializing in digital services applications. Artificial intelligence (AI) is steadily gaining ground in the football landscape,