The SFS 25 Football Stage GoProject hosted the meeting “SFS 25 interview: A. Alciato interviews Romy Gai,” an interview conducted by Prime Video journalist Alessandro Alciato with Romy Gai, Chief Business Officer of FIFA, who began the meeting by talking about the FIFA Club World Cup and the agreement with DAZN, the sole broadcaster of the competition. The idea arose from the need to give the World Cup the visibility necessary to be recognized as an “elite” event. The aim was also to create a way to provide free access globally. According to the data, Brazil, among others, had the highest peak audience. The collaboration between all stakeholders was also of great importance in achieving the above objectives.
“In the future, the possibility of having a single broadcaster for such a large competition cannot be ruled out,” noted Romy Gai. In this sense, the repetition of the same choice in 2029 is currently being evaluated. The Chief Business Officer then emphasized that: “It is easier to do this for a new tournament, but more difficult to apply it to cases where there are already existing agreements.” Romy Gai then commented on the “Best Format” Award won and collected at the AIC Football Gala, held in Turin on November 18, 2025: “Proud to have done something new, different, and unique.” The meeting concluded with a discussion of the upcoming World Cup, described by the Chief himself as “the greatest event ever organized on earth”. It is, therefore, an event of enormous significance, with the aim of offering spectators a unique and unforgettable experience.
FIFA, Gai: “The upcoming World Cup? The greatest event ever organized on earth”
The SFS 25 Football Stage GoProject hosted the meeting “SFS 25 interview: A. Alciato interviews Romy Gai,” an interview conducted by Prime Video journalist Alessandro Alciato with Romy Gai, Chief Business Officer of FIFA, who began the meeting by talking about the FIFA Club World Cup and the agreement with DAZN, the sole broadcaster of the competition. The idea arose from the need to give the World Cup the visibility necessary to be recognized as an “elite” event. The aim
Impact Sport Lab is Born: The Laboratory That Measures and Multiplies the Impact of Sport
The Impact Sport Lab debuts at SFS 25. It is the new project by Ecoevents – a benefit corporation and Legambiente partner – created to concretely integrate sustainability into sport and offer clubs, leagues, federations, and sponsoring companies professional tools to generate social, environmental, and cultural value. Sport holds an extraordinary power: it speaks to millions of people, influences behaviors, and builds communities. Impact Sport Lab is born to transform this force into real impact, making sustainability a measurable, daily
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The Global Stage Social Media Soccer hosted the meeting “Football and Antitrust: The impact of recent EU Court of Justice cases on current issues.” The protagonists were Saverio Valentino (Member of the Board AGCM) and Salvatore Lamarca (Antitrust Lawyer and Author of the book “Sport and European Law”), moderated by Francesca Buttara (Founder DOWELL). We are facing a profound transition, a new era following the rulings of the European Court that place football within the market, a sector that must comply with principles
SFS AWARDS 2025: THE TRIUMPH OF EXCELLENCE AT THE OGR IN TURIN FOR ANINDUSTRY IN CONSTANTEVOLUTION
The 2025 edition of the SFS Awards concluded at the OGR in Turin, an event that celebrated excellence in the football industry. The evening, hosted by Anna Maria Baccaro, was enhanced by the presence of SFS partners. The setting of the OGR made the occasion even more memorable, and the event represented a unique opportunity to highlight the winning synergy between sport, innovation, social impact, and business. One of the most emotional moments of the Awards was the tribute dedicated to the memory
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AI in Sport: Artificial Intelligence Amplifies Human Instinct and Revolutionizes the Game
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Saudi Pro League, a Data Revolution: Madsen Presents QIMA, the Platform Transforming Football
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Are Football Infrastructures a Real Investment? Stadiums and Sports Centers: The Shift from Cost to Asset
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Beyond the Pitch: Serie A is a Total Communication Platform. The Value Between Emotion and Data
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