a
Don’t _miss

Wire Festival

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam blandit hendrerit faucibus turpis dui.

<We_can_help/>

What are you looking for?

sport Tag

The Social Football Summit (SFS) is thrilled to announce The Breakaway as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the prestigious Allianz Stadium in Turin.

The Breakaway is a strategy advisory firm dedicated to advancing the business of women’s football and women’s sport. Built on the core principle that “women’s sport is not a copy of the men’s game,” the advisory platform works alongside clubs, leagues, federations, brands, and investors to develop distinct, sustainable business models that convert cultural momentum into tangible commercial value.

Central to The Breakaway’s methodology is its proprietary FAIR framework, structured around four interconnected pillars: Fans (audience insight and community engagement), Athletes (positioning athletes as strategic growth partners), Identity (differentiated brand positioning), and Revenue (turning audience and storytelling into measurable commercial value).

In the lead-up to SFS 26, the partnership is already taking shape through high-impact initiatives, including the launch of MOMENTUM | The Business of Women’s Sport, an event focused on growth models for women’s sport, and the development of an editorial collaboration under the same name.

Welcoming The Breakaway as a Gold Partner underscores Social Football Summit’s commitment to providing industry decision-makers with actionable insights, data-driven frameworks, and forward-looking strategies to capture emerging market opportunities and build a sustainable future for the sports business.

The Social Football Summit (SFS) is thrilled to announce The Breakaway as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the prestigious Allianz Stadium in Turin. The Breakaway is a strategy advisory firm dedicated to advancing the business of women’s football and women's sport. Built on the core principle that "women's sport is not a copy of the men's game," the advisory platform works alongside clubs, leagues, federations, brands, and investors to develop distinct, sustainable business

One of the most common mistakes when constructing the "women’s sport" product is mistaking sporadic attention for an ongoing relationship. Major events can generate interest, but transforming that interest into a habit requires vision, strategy, and data. MOMENTUM | The Business of Women’s Sport — by SFS × The Breakaway FAIR Pillar: Fans Numbers matter more and more when discussing the women’s sport fanbase, but it isn’t a competition to see who draws the largest audience for a single match: the audience is

It is with great enthusiasm that the SFS (Social Football Summit) team announces that Salesforce is officially joining the SFS 26 ecosystem as a Main Partner. This strategic collaboration for innovation in the football industry will support this new edition of the summit, consolidating the event as the international B2B benchmark for digital transformation, business, and technological evolution applied to the world of football. Salesforce, the world’s number one agentic CRM platform, helps companies of any size reinvent their business with AI.

The Zone7 platform, developed by Svexa, enables the deep monitoring, understanding, and knowledge of the human body. Through the predictive analysis of biological signals, the system can anticipate critical issues and effectively mitigate injury risks for athletes. Guided by the strategic use of Artificial Intelligence, this perfect symbiosis between data and science proves fundamental in optimizing workloads and transforming athletic performance into actionable insight. Throughout 2025, the start-up exponentially accelerated its growth, consolidating its global market position. Driven by these results,

For years, their value was measured using traditional metrics like Gross Advertising Value (GAV), based on the quantity of exposure: how many people see the logo and for how long. Today, this approach is no longer sufficient. Sponsorships are not mere advertisements (or 'spots'): their impact depends on the quality of the exposure and fan perception. To demonstrate the true ROI, an integrated model is needed that combines visual data, brand insights, and purchasing behavior. In this article, we analyze

Article written by Carlo Rombolà On Tuesday, November 18th, a debate on the geopolitics of football—a topic that is extremely interesting and multi-faceted—took place at the Global Stage of the Social Football Summit, held this year within the heart of the Juventus stadium. Moderated by Giulia Aloisio Rafaiani, the stage featured the voices of Francesca Petriccione (from Vada), Jakub Romaniuk, Valerio Mancini, and Carlo Rombolà. These professionals are interested in and work in the world of international relations and, naturally, football, albeit

Online hate speech has become a growing challenge in today’s digital world, and sport, with all its passion and visibility, often feels its impact most intensely. This shared concern brought together representatives from the FIA, the ATP, the Football Association, and Dublin City University at the 2025 Social Football Summit in a dedicated panel, where each offered insight into how their organisations are working to create safer and more respectful online spaces. The FIA opened the conversation by highlighting its collaborative

Sports medicine opened Day 2 on the Global Stage at SFS 25 with a high-level panel featuring Fabrizio Tencone, Sports Medicine Physician at the Isokinetic Medical Group, and Gil Rodas, MD, PhD, Head of Sport Medicine and the Medical Area at FC Barcelona, moderated by Carolina Tha. Injuries remain one of the biggest and most persistent challenges in sports. Tencone presented a long-term study carried out by Isokinetic: “Eight years ago, we expected injuries to increase significantly. Today’s data shows that

The panel "AI in Sport," moderated by Ivan Ortenzi, shone a spotlight on the dual relationship between technology and the human component in football. On stage, Filippo Rizzante (Reply) and Sergio Gianotti (AWS) dialogued, with a brief online contribution from Mister Mancini, who immediately expressed a clear stance: "AI is very useful, but I still trust my intuition (laughs, Ed.)." The new geography of technology Rizzante framed the technological scenario, noting how leadership, once "US centric" over the last 20 years, is

Article written by Enovation Consulting From racism against football players to prejudice towards women: how sports organizations are trying to address a growing phenomenon. In recent years, with the widespread rise of social media, online hate speech has become an increasingly concerning issue, particularly in the world of sports. Digital platforms like Twitter, Instagram, and TikTok have revolutionized the way fans engage with athletes and sporting events. These platforms have helped bridge the gap between athletes and supporters, creating opportunities for connection, inspiration, and real-time