Social Football Summit (SFS) is thrilled to announce YouGov as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. YouGov is a leading global data and market research firm specializing in continuous tracking of consumer and sports fan opinions, behaviors, and brand perceptions worldwide.
Leveraging proprietary audience intelligence tools such as YouGov Profiles and daily brand tracking platforms like YouGov BrandIndex, the company equips clubs, leagues, media networks, and sponsor brands with real-time, actionable insights to measure sponsorship performance, evaluate tournament impact, and shape fan engagement strategies.
In an increasingly data-driven football ecosystem, YouGov’s partnership with SFS 26 will deliver exclusive market insights to the B2B community—analyzing evolving sports consumption habits, fan demographics, and the commercial value of data intelligence. Welcoming YouGov as a Gold Partner underscores SFS’s commitment to connecting advanced market research with executive decision-making across the global sports business.
YouGov Joins SFS 26 as Gold Partner: Driving Sports Business through Data, FanIntelligence, and Brand Perception
Social Football Summit (SFS) is thrilled to announce YouGov as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. YouGov is a leading global data and market research firm specializing in continuous tracking of consumer and sports fan opinions, behaviors, and brand perceptions worldwide. Leveraging proprietary audience intelligence tools such as YouGov Profiles and daily brand tracking platforms like YouGov BrandIndex, the company equips clubs, leagues, media networks, and sponsor brands
YouGov confirmed as Partner of the 8th Edition of the SFS
The SFS is proud to announce that YouGov will once again be Partner of the 8th edition, taking place on November 18–19, 2025 at Allianz Stadium, Turin. YouGov, a global leader in data analytics and market research, has been an integral part of the Summit’s journey, contributing valuable insights on fan engagement, sponsorship evaluation, and market trends in football. YouGov’s proprietary panel of over 24 million respondents across 59 markets allows for a unique, data-driven understanding of how football evolves globally, and works across sectors such as media, sports, and consumer behavior helps clubs,
Interview with Nicola Dimatteo, Senior Sales Executive at YouGov
As part of the seventh edition of the Social Football Summit (SFS), scheduled for November 19-20 at Rome's Stadio Olimpico, YouGov reaffirms its role as a key partner for this event dedicated to innovation and new trends in the world of football. On our blog, we share an interview with Nicola Dimatteo, Senior Sales Executive at YouGov, who provides insights into how data and market research are transforming the sports landscape and how YouGov is driving change, responding to the
YouGov FootballIndex: The brand health of top Italian and European Clubs after the first half of the 2023-24 Season
Last week saw the end of the first leg of the 2023-2024 Serie A, a moment usually associated with mid-year evaluations. To see what the current situation is, here at YouGov Sport we have taken a look at the brand health of Italian top clubs, in Italy as well as in other relevant markets (i.e. USA and China), comparing them to their national and international rivals, and tracking the evolution since last year. For this kind of analysis, we have used